Ame Metcalfe - Owner/ Pure Genius Team Member / Educator / American Board Certified Hair Colorist

Ame raises the bar in Arvada to provide a consultation for hair design unlike any other in the beauty industry, which offers the client a memorable opportunity to discover and express themselves. Native to Colorado and a successful hair designer and artist for 20 years. She trains throughout the US with the best in every aspect of the industry to keep her skills at the master level. Her certifications are extensive includeing American Board Certified Hair Colorist, Your True Colors consultant, Feng Shui Beauty Elements, Japanese Straightening System, Great Length's Hair Extensions, and many hair product certifications. Her career launched thru competing in her art winning first in the state of CO, second in the nation for total hair design. She furthers her passion by mentoring young professionals and young talent, teaching color seminars and attending advanced technical trainings.

Gloria Kellnhofer
Pure Former's Team Member

Gloria is a creative energetic hairdesigner recently relocated from Park City, UT. She brings to you amazing updos and the latest dry cutting techniques. Gloria is alot of fun and is excited to find the art in your hair. She is ready to give you the ultimate Aveda experiance.

-Dementional color expert
-Dry cutting
-Up do designer

Jenelle Orlando
Pure Former's Team Member

Jenelle is a natural born hairstylist, ever since she was young she knew she wanted to become a hairdesigner. She has been working in salons since the age of 16, and has been trained by the best. Color is her passion, her goal is to become American Board Certified within the next few years. Come and see us! Jenelle is a great listener and will work to help you with all your hair needs.

Erika Truescott
Receptionist

Erika is a Colorado native with a Bachelors degree in Sociology. She's been in the salon business for 4 years and brings energy and professionalism to the face of D'Ametri's. She is very friendly and outgoing and is also there to assist you with your hair care needs. You will always leave satisfied. She rocks!

Charise Ellson
Pure Former's Team Member

Charise excells with fashion forward hair color and design, so feel free to discover your wild side! She was always changeing her Barbies hair styles and Rainbow Bright was her hero. Growing up in Memphis TN. Charise brings a bit of southern charm to Colorado. She loves doing hair and looks forward to the opportunity to take care of your hair needs.

-Fashion Forward hair color
-Advanced cutting

Tonja Dervic
New Talent

Austin Norris
Pure Former's Team Member

Austin is a third generation stylist from Colorado. He was trained in denver at the Academy of Cosmotology Arts. Austin has a passion for wearable art. His strenghts are that he is a good listener and always trys to achieve balance between what is possible and what is desired. Austin looks forward to working with you.

Dennis Metcalfe
Owner/ Pure Genius Team Member / American Board Certified Hair Colorist

Dennis has as been a hair designer for 33 years. Colorado native, an active American Board Certified Hair colorist, and has attended extensive industry seminars across the country in all aspects of the profession. His additional certifications are: Advanced color training with Christoper and Sonja Dove, Tom Dispenza, Aveda, and Wella International. For advanced cutting and styling techniques he has worked with Rusk, Sebastion, TIGI, Nioxin, Oster Clipper Cutting, Great Lengths Hair Extension, Japanese Straightening System, and many hair product certifications. Dennis enjoys sharing his experiences and talent with young talent and judging Colorado's hair competitions. Football and the performing arts are both passions of Dennis’s

Sadie McComas
New Talent

Sadie recently graduated from the Aveda Institute of Denver with full Aveda training. Channeling her creativity to make you feel rejuvenated, she's excited to build a relationship with you at the beginning of her career. She's part of the new talent program bringing to you advanced techniques from Aveda.

-Customizing hair color specialist
-Advanced cutting
-Continuing education

We strive to bring out the very essence of life in you by giving you personal attention and creating head turning hair art that compliments and enhances your individuality and personal expression while protecting the world we live in.

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